Art, brand, and merch requests

🎨 Need artwork or merch? Please request it using the request templates. Do not request art or merch over Slack or email.

All artwork and merch requests are handled by Lottie Coxon, Heidi Berton, and Daniel Hawkins on the

Marketing Team

Marketing Team team.

They can help you with things like:

• Custom visuals for paid ad campaigns
• Blog and social media artwork
• New themed hedgehogs
• Custom CTAs and banners
• Branded merch
• Animated UI elements

They get a lot of work requests, so they use two separate project boards to organize work – one for merch and one for other art projects. This reflects that merch projects often have much longer timelines and need to be handled differently.

Whenever you want to request a new merch design or other artwork, you should use the relevant design request templates in the posthog.com repo – one template for merch, one for other art requests. Each template automatically assigns work to the correct project board.

Art board automations

The Art & Brand Planning board uses GitHub Actions to keep work moving:

• Reminders — A daily job (9 AM UTC) posts one-time comments on issues that have been stuck in...
  • Feedback/Review for 10+ days: asks if any feedback is needed to move the task forward.
  • No Status for 7+ days: asks someone to pick it up or assign it to a column.
• Status changes — When an issue’s Status is changed on the board:
  • Moved to "Done" → the issue is automatically closed (as completed).
  • Moved to "Assigned: Daniel", "Assigned: Lottie", or "Assigned: Heidi" → other default assignees are removed so only the assigned person is on the issue. Internal requests (from the design team) keep all assignees.
  • These changes do not impact the "Assigned: Cleo" column, as Cleo has a different workload.
• Workflows run under the Art Board Bot GitHub App and live in .github/workflows/ (art-board-reminder.yml, art-board-reminders.yml, art-board-status-change.yml).

To establish a clear connection between the task and the working file, designers will create a frame containing a link to the task. They should then add a link to that frame within the task for easy reference.

Lottie and Daniel usually ask for two weeks minimum notice, but can often work faster on things if needed. If your request is genuinely urgent, please share your request issue in #team-marketing channel and mention Lottie, Daniel, and/or Cory.

Hedgehog library

For team members we keep all our currently approved hedgehogs in this Figma file. This enables us to look through the library of approved hogs, and to export them at required sizes without relying on the design team.

Here's how:

1. Open the Figma file. You can manually browse, or use Cmd + F to search based on keywords such as 'happy', 'sad', or 'will smith'.
2. Select the hog you want. If needed, adjust the size using the 'Frame' menu in the top of the right-hand sidebar.
3. At the bottom of the right-hand sidebar, select the file type you need in the 'Export' menu, choose @2x, then select 'Export [filename]' to download the image.

If you can't find a suitable hog, you can request one from the design team.

Non-team members can find some of the most-used hogs to download on our press page.