WordPress web analytics installation

Install via plugin (recommended)

Required

Install a header/footer script plugin like WPCode or similar. Go to the plugin settings and add a new header script with the following code:

HTML
<script>
    !function(t,e){var o,n,p,r;e.__SV||(window.posthog=e,e._i=[],e.init=function(i,s,a){function g(t,e){var o=e.split(".");2==o.length&&(t=t[o[0]],e=o[1]),t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}}(p=t.createElement("script")).type="text/javascript",p.async=!0,p.src=s.api_host.replace(".i.posthog.com","-assets.i.posthog.com")+"/static/array.js",(r=t.getElementsByTagName("script")[0]).parentNode.insertBefore(p,r);var u=e;for(void 0!==a?u=e[a]=[]:a="posthog",u.people=u.people||[],u.toString=function(t){var e="posthog";return"posthog"!==a&&(e+="."+a),t||(e+=" (stub)"),e},u.people.toString=function(){return u.toString(1)+".people (stub)"},o="init capture register register_once register_for_session unregister opt_out_capturing has_opted_out_capturing opt_in_capturing reset isFeatureEnabled getFeatureFlag getFeatureFlagPayload reloadFeatureFlags group identify setPersonProperties setPersonPropertiesForFlags resetPersonPropertiesForFlags setGroupPropertiesForFlags resetGroupPropertiesForFlags resetGroups onFeatureFlags addFeatureFlagsHandler onSessionId getSurveys getActiveMatchingSurveys renderSurvey canRenderSurvey getNextSurveyStep".split(" "),n=0;n<o.length;n++)g(u,o[n]);e._i.push([i,s,a])},e.__SV=1)}(document,window.posthog||[]);
    posthog.init('<ph_project_token>', {
        api_host: 'https://us.i.posthog.com',
        defaults: '2026-01-30'
    })
</script>

Save and activate the script.

2
Alternative: Edit theme directly
Add the same code snippet to your theme's header.php file, just before the closing </head> tag. Note: this may be overwritten when updating themes.
More details
See the WordPress integration docs for more details.
3
Send events
Recommended
Click around and view a couple pages to generate some events. PostHog automatically captures pageviews, clicks, and other interactions for you.
If you'd like, you can also manually capture custom events:
JavaScript
posthog.capture('my_custom_event', { property: 'value' })
See the WordPress integration docs for more details on tracking events.
4
Next steps
Recommended
After installing PostHog and ensuring autocapture is enabled, head to your web analytics dashboard to see your data. And then check out our getting started guide.
PostHog tip: Web analytics works with anonymous events. This means if you are primarily using PostHog for web analytics, it can be significantly cheaper for you.

WordPress web analytics installation

Install via plugin (recommended)

Alternative: Edit theme directly

Send events

Next steps

Community questions

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