Framer web analytics installation

  1. Copy the web snippet

    Required

    First, copy your PostHog web snippet:

    HTML
    <script>
        !function(t,e){var o,n,p,r;e.__SV||(window.posthog=e,e._i=[],e.init=function(i,s,a){function g(t,e){var o=e.split(".");2==o.length&&(t=t[o[0]],e=o[1]),t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}}(p=t.createElement("script")).type="text/javascript",p.async=!0,p.src=s.api_host.replace(".i.posthog.com","-assets.i.posthog.com")+"/static/array.js",(r=t.getElementsByTagName("script")[0]).parentNode.insertBefore(p,r);var u=e;for(void 0!==a?u=e[a]=[]:a="posthog",u.people=u.people||[],u.toString=function(t){var e="posthog";return"posthog"!==a&&(e+="."+a),t||(e+=" (stub)"),e},u.people.toString=function(){return u.toString(1)+".people (stub)"},o="init capture register register_once register_for_session unregister opt_out_capturing has_opted_out_capturing opt_in_capturing reset isFeatureEnabled getFeatureFlag getFeatureFlagPayload reloadFeatureFlags group identify setPersonProperties setPersonPropertiesForFlags resetPersonPropertiesForFlags setGroupPropertiesForFlags resetGroupPropertiesForFlags resetGroups onFeatureFlags addFeatureFlagsHandler onSessionId getSurveys getActiveMatchingSurveys renderSurvey canRenderSurvey getNextSurveyStep".split(" "),n=0;n<o.length;n++)g(u,o[n]);e._i.push([i,s,a])},e.__SV=1)}(document,window.posthog||[]);
        posthog.init('<ph_project_token>', {
            api_host: 'https://us.i.posthog.com',
            defaults: '2026-01-30'
        })
    </script>

  2. Add to Framer

    Required

    Go to your Framer project settings by clicking the gear in the top right. If you haven't already, sign up for at least the Mini site plan. This enables you to add custom code. Then:

    1. Go to the General tab in site settings.
    2. Scroll down to the Custom Code section.
    3. Under End of tag, paste your PostHog snippet.
    4. Press save, and then publish your site.

  3. Send events

    Click around and view a couple pages to generate some events. PostHog automatically captures pageviews, clicks, and other interactions for you.

    If you'd like, you can also manually capture custom events:

    JavaScript
    posthog.capture('my_custom_event', { property: 'value' })

  4. Next steps

    Recommended

    After installing PostHog and ensuring autocapture is enabled, head to your web analytics dashboard to see your data. And then check out our getting started guide.

    PostHog tip: Web analytics works with anonymous events. This means if you are primarily using PostHog for web analytics, it can be significantly cheaper for you.

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