Web feature flags installation

  1. Choose an installation method

    Required

    You can either add the JavaScript snippet directly to your HTML or install the JavaScript SDK via your package manager.

    Add this snippet to your website within the <head> tag. This can also be used in services like Google Tag Manager:

    HTML
    <script>
    !function(t,e){var o,n,p,r;e.__SV||(window.posthog=e,e._i=[],e.init=function(i,s,a){function g(t,e){var o=e.split(".");2==o.length&&(t=t[o[0]],e=o[1]),t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}}(p=t.createElement("script")).type="text/javascript",p.async=!0,p.src=s.api_host.replace(".i.posthog.com","-assets.i.posthog.com")+"/static/array.js",(r=t.getElementsByTagName("script")[0]).parentNode.insertBefore(p,r);var u=e;for(void 0!==a?u=e[a]=[]:a="posthog",u.people=u.people||[],u.toString=function(t){var e="posthog";return"posthog"!==a&&(e+="."+a),t||(e+=" (stub)"),e},u.people.toString=function(){return u.toString(1)+".people (stub)"},o="init capture register register_once register_for_session unregister opt_out_capturing has_opted_out_capturing opt_in_capturing reset isFeatureEnabled getFeatureFlag getFeatureFlagPayload reloadFeatureFlags group identify setPersonProperties setPersonPropertiesForFlags resetPersonPropertiesForFlags setGroupPropertiesForFlags resetGroupPropertiesForFlags resetGroups onFeatureFlags addFeatureFlagsHandler onSessionId getSurveys getActiveMatchingSurveys renderSurvey canRenderSurvey getNextSurveyStep".split(" "),n=0;n<o.length;n++)g(u,o[n]);e._i.push([i,s,a])},e.__SV=1)}(document,window.posthog||[]);
    posthog.init('<ph_project_token>', {
    api_host: 'https://us.i.posthog.com',
    defaults: '2026-01-30'
    })
    </script>
  2. Send events

    Recommended

    Once installed, PostHog will automatically start capturing events. You can also manually send events to test your integration:

    Click around and view a couple pages to generate some events. PostHog automatically captures pageviews, clicks, and other interactions for you.

    If you'd like, you can also manually capture custom events:

    JavaScript
    posthog.capture('my_custom_event', { property: 'value' })
  3. Use boolean feature flags

    Required

    Check if a feature flag is enabled:

    if (posthog.isFeatureEnabled('flag-key')) {
    // Do something differently for this user
    // Optional: fetch the payload
    const matchedFlagPayload = posthog.getFeatureFlagPayload('flag-key')
    }
  4. Use multivariate feature flags

    Optional

    For multivariate flags, check which variant the user has been assigned:

    if (posthog.getFeatureFlag('flag-key') == 'variant-key') { // replace 'variant-key' with the key of your variant
    // Do something differently for this user
    // Optional: fetch the payload
    const matchedFlagPayload = posthog.getFeatureFlagPayload('flag-key')
    }
  5. Use feature flag payloads

    Optional

    Feature flags can include payloads with additional data. Fetch the payload like this:

    const matchedFlagPayload = posthog.getFeatureFlagPayload('flag-key')
  6. Ensure flags are loaded

    Optional

    Every time a user loads a page, we send a request in the background to fetch the feature flags that apply to that user. We store those flags in your chosen persistence option (local storage by default).

    This means that for most pages, the feature flags are available immediately — except for the first time a user visits.

    To handle this, you can use the onFeatureFlags callback to wait for the feature flag request to finish:

    posthog.onFeatureFlags(function (flags, flagVariants, { errorsLoading }) {
    // feature flags are guaranteed to be available at this point
    if (posthog.isFeatureEnabled('flag-key')) {
    // do something
    }
    })
  7. Reload feature flags

    Optional

    Feature flag values are cached. If something has changed with your user and you'd like to refetch their flag values:

    posthog.reloadFeatureFlags()
  8. Running experiments

    Optional

    Experiments run on top of our feature flags. Once you've implemented the flag in your code, you run an experiment by creating a new experiment in the PostHog dashboard.

  9. Next steps

    Recommended

    Now that you're evaluating flags, continue with the resources below to learn what else Feature Flags enables within the PostHog platform.

    ResourceDescription
    Creating a feature flagHow to create a feature flag in PostHog
    Adding feature flag codeHow to check flags in your code for all platforms
    Framework-specific guidesSetup guides for React Native, Next.js, Flutter, and other frameworks
    How to do a phased rolloutGradually roll out features to minimize risk
    More tutorialsOther real-world examples and use cases

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